The purpose of 1INGRESS Corporations Interactive Marketing Suite marketing plan is to make 1INGRESS the leader in selling high profit solutions to individuals and business all over the world that will enhance, increase, and maximize global interactivity, economic expansion, networking, and security systems. Our marketing will assist the growth of our business by promoting our company’s features, benefits, values, brand name and image. 1INGRESS Corporation’s marketing strategy is to enhance, promote, and support the fact that our product is efficient and versatile. Our marketing strength will come from our cost effective method of reaching any market from through the business solutions offered within the engine and the suites, while generating revenue from sells and promotions.
We define our market as Information Technology (IT). Technological advancements will continue to be a major contribution to economic sustainability. Information Technology (IT) is a growing industry. During the current period of economic growth, 1INGRESS Corporation can capitalize on the many significant opportunities in the IT industry.
The total market size for the United States Federal IT Market is expected to grow by to $518 billion “between” 2013-2018. The Federal IT market will be driven by two major forces in the years to come – pressure to cut federal IT budgets without losing efficiency and the implementation of new technologies. The Global Information Technology Services Market is estimated to reach $1.2 trillion by 2015. We believe we can capture 1% of the global market by December 2014 and 10% by December 2015. Presently, there are an estimated 3 billion people that use the Internet worldwide. This includes corporations, governmental entities, sport franchises, entertainment venues, and event promoters, all of which are ideal target markets of 1INGRESS.
The entertainment industry (sports, theatre, concerts, opera, gambling, etc.) generates over $750 Billion dollars in annual revenue. The event management and security access portion of this industry generates 10% of the revenue. Our phase A development is based on us capturing 1% to 10% of this market over the next 3-5 years. Our long-term marketing objective is to capture 10% to 50% of this market, managing and producing security access systems and Admittance Card for all entertainment events. 1INGRESS Corporation will be able to increase its year-to-year sales growth rate to an average of 25%. Future sales will stem primarily from the timing of launch and the advertising of the products and services to take effect.
Our uniqueness resides in our vision to be ubiquitous in nature. We match the best quality of products with one of the unique marketing ideas in this era.
The innovativeness of our ideas and designs is key to us targeting our chosen markets. The benefits of our products and services are that they allow business and security clients to complete their tasks with ease, allows effective daily company filing, allows clients to earn additional revenues, and allows better control of traffic flow.
Our product is different from that of our competition because we combine all aspect of security into our systems with the innovation and sheer genius of the team. Some of our products and services are individualized. Some products and services use combination of several components, yet no other company or process is compared to ours because of the way we integrate them. The key message or phrase that describes our business is
“We provide what other engines provide, but so much more!”
Marketing Goals and Objectives
Our marketing goal is to promote our products and services to establish a dominant presence. We want to establish the 1INGRESS search engine as our centralized exchange process that will enable maximum transactions. We have outlined our markets, market share, methods, and sale strategy to achieve this goal.
Phase A (First Year) goals are to:
- Promote, manage, and sell Admittance card for 12 events per year
- Make sales and contracts with all professional sport teams in the states of California, New York, Chicago, Florida, Georgia, and Texas
- Establish 1INGRESS memberships of 1% of Internet users – Approximately 300,000 Members
Phase B (2-3 year) goals are to:
- Promote, manage, and sell Admittance card for 100 events per year
- Make sales and contracts with national and international colleges & universities sports programs
- Establish 1INGRESS memberships of 10% of Internet users – Approximately 3 Million Members
Phase C (3-5 year) goals are to:
- Promote, manage, and broker sales for 480 events per year
- Make sales and contracts with 4-office buildings per month
- Make sales and contracts with all professional sport teams in the country, Canada, and European Leagues
- Establish 1INGRESS memberships of 50% of Internet users – Approximately 1.5 Billion Members
Marketing Phases and Processes
Our marketing phases and processes are designed to implement the sales and distribution 1INGRESS products and services to every corner of the globe. Client relations are key to the success of the process. Our primary marketing strategy is designed to address concerns regarding the sales and distribution of Admittance Cards outside of the event’s facility.
This area of marketing addresses retail techniques and relations with our Cards and other corporations. This absorption can be achieved by utilizing one or more of these three examples for retail sale and distribution to the general public. The following is a brief outline of how we plan to accomplish this task:
|Target Market||3 billion people that use the Internet worldwide
Corporations, Businesses, Federal Government
Professional Sports Franchises (American, Canadian, and European)
|Positioning Statement||We provide what other engines provide, but so much more|
|Offering to customers||Discounted services
One-stop shop/multitude of services and products with one click
Secure, convenient, and efficient service
|Price Strategy||Price 2% above our competitors, while offering more products and superior service|
Direct Mail (1INGRESS Pass)
|Sales Strategy||Provide incentive to customers to increase sales by 10% every quarter
|Service Strategy||Make all products, services and solutions available and accessible to all individuals on a global scale|
|Promotion Strategy||Outdoor advertisement
Newspapers and magazines
|Market Strategy||Conduct customer surveys and audits to identify new market opportunities
Monitor competitors to determine ideas for growth and expansion